5-day Design Sprint

Inspired by Google’s 5-day Design Sprint, we run design sprints with our customers to explore opportunities with digital technology together, going from an idea or problem to a validated prototype in just one week.

You can come to us with anything from a vague business problem to a more specific product or service idea, basically anything is in need of a solution. At the end of the week we will have framed the problem or opportunity, defined and prototyped a solution, and validated it with real people. That’s the real power of a 5-Day Design Sprint - the collaborative, agile and rapid design thinking process that can turn almost any question or hypothesis into something tangible and validated in just a week.

So, let’s take a look at the different steps (days) of a 5-Day Design Sprint.

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As illustrated above, the first three days are onsite, while day 4-5 are usually remote.

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Day 1 - FRAMING THE PROBLEM / OPPORTUNITY

The first day, after a meet and greet and warm-up session, we start off with a look at trends that might impact your organization and the internal drivers behind your need or desire to change. Then we frame the problem or opportunity that we wish to explore during the following days.

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Day 2 - GENERATING & SELECTING IDEAS

The second day is when we get creative and generate as many ideas as possible that we believe will address the problems or opportunities we framed during day 1. At the end of the day, we have generated, organized, prioritized and selected a number of promising ideas that we want to further explore and conceptualize.

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Day 3 - CONCEptuALIZING SOLUTIONS

Now is the time to bring the most promising ideas together into one or more solutions concepts. We conceptualize one or more solution using scenarios, sketches, mockups, and other techniques. Finally, we decide which concept we want to prototype and test the next day.

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Day 4 - Prototyping

Day 4 is prototyping day. In other words, we design and built a realistic and interactive prototype that embodies key features and characteristics of our solution. At the end of the day, we have a prototype ready to let the intended stakeholders test.

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Day 5 - Testing WITH END USERS

Day 5 is when we the prototype on actual users, onsite and/or remotely. We observe and ask for concrete feedback so we can develop a good understanding of the solution’s potential and what features and characteristics it needs to have. We now have what we need to make a concrete action plan and take the necessary next steps towards implementation.

Planning-wise, a 5-day design sprint does not have to start on a Monday and end on a Friday. It can start on a Tuesday or Wednesday the important thing is that day 1-3 are consecutive (for focus and momentum).

The first three days can be compressed into two, practically turning the 5-day design sprint into a 4-day design sprint. What it means in practice is that we will work a bit longer days. There is a clear benefit with doing so, because it makes it much easier to get key stakeholders onboard the sprint team. 


THE OUTPut - A Solution concept

The results from the 5-Day Design Sprint will be put together by Unicorn Titans into a

Concept presentation. The presentation will contain the following sections: Background, Problem / Opportunity, Ideas, Concepts, Prototype, Test Results, and Recommendations & Next Steps.

While we work together during the week, we will make sure capture our experience during the work sessions with photos and videos, including 360 photos and videos. We even have a small indoor drone that might follow ups during some sesstions. After the week is over, we will put together the best moments into a 1-minute video of your 5-Day Design Sprint.


THE Price

There’s no reason to beat around the bush when it comes to the price. We like to be fully transparent, so here it is:

195 000 SEK / 20 000 Euro excl. VAT

The price includes facilitation, sketching, design, prototyping and testing, documentation, all necessary materials and licenses, full access to our BrightBox facility, access to our lab, lunch and coffee/tea for all participants during the days onsite…and last but not least free healthy snacks and drinks from our well-stuffed fridge!

Did we miss anything? Well, travel and accommodation are on you. We have plenty of suggestions on both how to get here and where to stay while here.


THE TEAM - HOW TO SELECT IT

Up to 7 people can participate onsite in a 5-Day Design Spring, and this includes the Design Sprint Facilitator and Experience Designer from Unicorn Titans. But remember - a lot more will be able to follow and participate in the process remotely since we are working fully digital, especially the testing part on day 5.

Who should you have in your team? Well, you should strive to assemble a balanced team with the right mix of personalities, skills, and disciplines. Typical roles are developer or engineer, subject matter expert, product owner, designer. You should should also have at least one representative from the intended target group or end users in the team.

The team members must be able to fully commit to the process. This is one of the reasons why we run the onsite sessions of the 5-Day Design Sprint at our Brightbox facility, as it will shield the participants from distractions and allow them to focus on the tasks at hand. Another reason is that it is a carefully designed environment that is truly fit-for-purpose. You probably won’t find anything even remotely similar at your office.


The location

We run the 5-Day Design Sprint at our workshop facility in Malmö, Sweden. Why? Because you shouldn’t be doing this at home (the office), in the midst of daily distractions. To focus and get the most out of the time spent, you should find a ‘getaway’ - a place where you can take a vacation from your day job. The workshop facility, which we call Brightbox, has also designed specifically with design sprints in mind.


Immersive Innovation

There is one important difference between a traditional 5-Day Design Sprint and how we do it at Unicorn Titans, because our process is digital by default. To put it in plain English, we use digital tools and ways of working to be as efficient as possible and to make it easy to continue working with the solution concept when the week has ended. Using a set of best-of-breed services for co-creation, everyone in the design sprint team will experience how it feels to work digital by default. There’s no going back after that. You can read more about our Immersive Innovation process here and watch the video below how it works for a 5-Day Design Sprint.

Let’s give you a more detailed introduction to the three main tools we are using and how we use them: Realtimeboard, Slack, and Figma.

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As illustrated above, we use Realtimeboard and Slack throughout the design sprint, while Figma enters the scene the third day as we start conceptualizing solutions.

Realtimeboard

Realtimeboard is basically an infinite digital whiteboard where we can share and create almost anything. It provides overview and does not constrain our thinking or creativity. We use it throughout the design sprint, from collecting and organizing inspirational content and generating ideas, to collecting feedback on prototypes. Nothing we create in the physical space stays in the physical space - it lives on on the digital whiteboard.

Slack

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If you aren’t using Slack already, you most likely have heard about it. It’s a chat-based collaboration tool that lets us communicate and share things with each other effortlessly and informally, yet in a fairly structured way. This will act as our backchannel during the Design Sprint. Do you have a question or reflection you want to share but don’t want to interrupt a session? Drop in in the Slack channel, and the team will attend to it when they have the time.

Figma

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User interface design and graphical design used to be solitary work, done by a designer using desktop software on his or her computer. You typically got to see only when the designer thought it was ready enough for you to see. Not much collaboration or transparency there. Figma turns that on its head. It is a cloud-based collaborative design tool that allows everyone to be a part of the design process, creating designs and prototypes together.

‘The lab’

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During a Design Sprint we will of course have full access to our ‘lab’ where we keep services and products. The lab allows us to explore possibilities in areas such as VR, AI, 3D printing and automation. We might discover during a design sprint that want to create a chatbot, or automate a workflow, or experience our solution in VR. Not a problem - the tools are all there within our immediate reach.